
The AI Ghost in the Machine: Why Your Team Calls Need Human Facilitation Now More Than Ever
We’ve all gotten used to seeing them pop up in our virtual waiting rooms. “Fathom AI Note-taker,” “Fireflies.ai,” or “Otter.ai.” At Rose x Trowel, we also use these tools, but we use them judiciously. Initially, they seemed like a godsend. Who actually wants to take…

Upgrading Our Operations: Why We’re Switching to Helcim (And What It Means for Your Invoices)
Rose x Trowel is moving its payment processing to Helcim. Learn more about why we switched and how you can save $5,000 on payment processing fees.

More Than a Designation: Why Our SWaM Re-Certification Matters for Your Small Business
At Rose x Trowel, we believe that the best marketing does not come from a boardroom; it comes from the trenches. That is why we are so proud to share some official news: Rose x Trowel, under our legal entity Carlene Can, LLC, has officially been re-certified as a SWaM business in the Commonwealth of Virginia through 2031.