We’ve all gotten used to seeing them pop up in our virtual waiting rooms. "Fathom AI Note-taker," "Fireflies.ai," or "Otter.ai." At Rose x Trowel, we also use these tools, but we use them judiciously. Initially, they seemed like a godsend. Who actually wants to take...
Meet Carlene

Carlene Jackson
Founder
Carlene Jackson is the founder of Rose x Trowel and brings over a decade of experience in helping small and mid-sized businesses grow and succeed. As a second-generation designer and first-generation strategist, Carlene brings a unique perspective and skill set to her work, combining beautiful design with technical functionality. She earned her associate of science degree in social science from Reynolds Community College and has since gone on to work with clients from Alaska to Florida, building strong, authentic brands through a wide range of traditional and digital marketing strategies.
In addition to her work with clients, Carlene is an active member of the Professional Remodelers Organization (PRO). Her dedication to the organization and her clients has earned her a reputation as a trusted leader and expert in her field. When she's not busy building brands and leading committees, Carlene enjoys spending time with her two amazing kids in her home in Richmond, VA. She also loves to indulge in her passions for playing ukulele, creative writing, and binge-watching Netflix.




Schedule with Carlene Jackson
Let's keep the conversation going. Carlene is available from 10:00 am to 4:00 pm Eastern Standard Time for consultations by appointment. New clients can schedule a free 30-minute consultation using coupon code ADVICE.
Posts by Carlene Jackson
Upgrading Our Operations: Why We’re Switching to Helcim (And What It Means for Your Invoices)
Rose x Trowel is moving its payment processing to Helcim. Learn more about why we switched and how you can save $5,000 on payment processing fees.
More Than a Designation: Why Our SWaM Re-Certification Matters for Your Small Business
At Rose x Trowel, we believe that the best marketing does not come from a boardroom; it comes from the trenches. That is why we are so proud to share some official news: Rose x Trowel, under our legal entity Carlene Can, LLC, has officially been re-certified as a SWaM business in the Commonwealth of Virginia through 2031.
Leveling Up Our Project Management: Carlene Jackson is Officially an Asana Ambassador!
Tools don’t fix teams. People do. When you combine a skilled project manager with deep, expert-level knowledge of a powerhouse platform, that is when the real magic happens. That’s why we are absolutely thrilled to announce that Carlene Jackson has officially been named an Asana Ambassador!
Celebrating 10 Years of Carlene Can, LLC
Carlene Can, LLC is celebrating its tenth anniversary with a comprehensive rebrand that reflects the company’s growth over the past decade. Learn more about Carlene Can’s new brand identity, Rose x Trowel.
Celebrating Progress: Google Foundations of Project Management Certificate
To further develop my project management skill set, I recently completed the first step in a 6-course series—the Google Foundations of Project Management Certificate on Coursera!




